I think in the short term future you will start seeing more people leave social platforms with for personal or professional reasons. I think this is because they are losing users trust. As a photographer I use IG not to promote product as much as I do to allow potential collectors a glimpse into behind the scenes so there is more of a personal connection. This usually happens after a sale. so, from a B2C viewpoint in my industry, social networks have no value to me because they don’t generate sale leads just “likes” and likes don’t keep the lights on.